Next generation interactive brand experience
Mobile display advertising has been stagnant since programmatic took over - click-based banners barely convert and generate minimal engagement. At the same time, media consumption is changing radically, and brands are shifting their investments to social media.
It's time for a new engaging standard
We don't see editorial content and commercial messages as opposites - quite the opposite. For publishers to retain their business and their audience, ads must become a natural part of the user experience. IMIRSIVE® Ads integrates interactive ads directly into the editorial flow, giving publishers more control over their digital ecosystem.
Why has mobile advertising in general, and mobile display in particular, not evolved at the same pace as user behavior?
Karl Höglund saw how brands focused on engaging social media content while publishers' ad revenues eroded. Thomas Eriksson, the pioneer of swipe technology (Neonode), realized that his innovation, MIRS™ technology, could revolutionize ad distribution and editorial UX by streaming swipeable interactive video feeds and digital experiences, social content, games, and e-commerce directly into an ad - without weight restrictions or redirects.
We create a format where users go from passive recipients to active participants. We don't measure clicks - we measure time with the brand and interaction with the content.
