About IMIRSIVE®
At IMIRSIVE® we believe mobile display should do more than sit unnoticed on a screen.
Mobile display advertising is struggling to keep up with how people actually consume content today. While users live in swipe-based, interactive environments, the open web remains static, fragmented and dependent on clicks that rarely translate into real engagement.
Traditional banners barely engage, and high-quality campaigns have become unnecessarily complex to produce. We simplify both production and purchase, enabling brands to create interactive experiences that captivate, qualify attention and drive real business outcomes.
Our mission is to turn ignored impressions into active encounters.
We offer two core solutions: Interactive Branding and Interactive Lead Engine. Branding builds awareness through rich, swipeable experiences, while the Lead Engine moves the entire conversion journey into the ad unit itself. This allows users to explore and convert without the friction of redirects or slow-loading landing pages.
By keeping audiences inside trusted editorial environments, we empower brands to turn passive impressions into active participation. The result is a new standard for mobile display where attention is earned rather than assumed. Performance is measured through meaningful engagement instead of accidental clicks.
The people behind it
Karl Höglund
Karl Höglund is approaching 20 years of experience in marketing, media planning, and business development, with a background in both B2C and B2B. He has worked strategically and operationally with creative concepts, product development, and media investments in both the Swedish and Nordic markets.
As one of the founders of IMIRSIVE™, Karl is driving to revolutionize mobile advertising by combining engaging UX with interactive ad experiences that strengthen both publishers' business and advertisers' brand presence.
Henrik Frienholt
Henrik Frienholt has dedicated his adult life to entrepreneurship and business development, with a focus on transforming disruptive technologies into commercial successes. With a background in digital innovation, he has led growth journeys and built companies that have transformed industries through strategic business development and market expansion.
As Head of Business Development and Intrapreneur at IMIRSIVE™, Henrik is driving to establish the next generation of interactive ad formats and set a new standard for how publishers and advertisers create engagement and business results.
