How do you engage users?
In a classic “banner ad,” the user sees an image, a video, or a message. They click on it—or ignore it.
With IMIRSIVE's format one view becomes multiple interactions: More of the advertiser's content can be displayed—without leaving the site.
Start thinking “layers”:
Layer 1 – Attention & Discovery
Hook your audience instantly. Let them swipe between videos, stories, or product categories they actually want to explore.
Layer 2 – Interest & Consideration
Turn curiosity into engagement. Add gamification, deep dives into product pages, or content that delivers tangible value.
Layer 3 – Action & Conversion
Drive results. From filling out a form or unlocking a discount code to geo-targeted store visits – every action should be designed to lower CAC and maximize ROI on produced content.
How to build an IMIRSIVE® Ad Experience
Learn how to drive attention and action. See our Quick Guide to creating ad experiences that feel like TikTok, but perform like performance marketing.
Start learning
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Concepts
Click on one of the mock-ups to see examples of how interactive ad journeys could be done - No re-directs, no weight or quantity restrictions.
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Lower CAC, higher conversions – by moving your homepage tools into the ad
Attention & Discovery: Spark interest with the opportunity to stay one step ahead in the housing market – swipe up to get started.
Engagement: Users can easily fill in their details directly in the ad and get an overview of how they can optimize their sale.
Action & Conversion: Once the form is submitted, a local real estate agent contacts the user for a free consultation. No obligation – completely free of charge.
Result: Integrating the service directly into the ad creates a seamless user journey that increases conversions and reduces CAC. The result is higher engagement, qualified leads, and effective use of digital services that are already available on your site.
*Mockup - not an actual campaign
From your website to the ad slot: make your most popular service instantly accessible
Attention: Users are greeted with the message “See upcoming sales in your area,” a popular service in the Swedish real estate market, and can start exploring directly in the ad.
Engagement: The swipe function allows users to scroll through properties and filter by municipality, area, type of housing, price, and number of rooms.
Action & Conversion: After exploring, users can fill in their details and receive personalized monitoring of their selected area.
Result: The entire web service is moved into the ad space, taking users from inspiration to lead capture directly in the ad space. The result is both greater relevance for users and more effective lead generation for Länsförsäkringar.
*Mockup - not an actual campaign
Transform trusted content into measurable, lead-generating ad journeys.
Attention & Discovery: Attract users with relevant local information, using popular services from your homepage.
Engagement: Let them explore final prices and properties in depth, and fill in their details when they are ready.
Action & Conversion: When users submit their details, a local real estate agent contacts them for free advice—with no obligation.
Result: Engaged leads, measurable interactions, and higher ROI on your content.
*Mockup - not an actual campaign
When a brand becomes an experience: more time, more inspiration, stronger associations.
Attention & Discovery: The user is drawn into a cooking environment. With one click, the sound is turned on and an expert introduces: “What food goes best with beer?”
Interest & Consideration: Video tips are presented where non-alcoholic beer is paired with different dishes. The user can swipe between the options and explore for themselves.
Action & Conversion: The experience is pure inspiration – an entertaining and educational format that extends the time spent with the brand and creates a positive association.
Result: Builds awareness and strengthens the brand in a relevant context, focusing on deeper engagement rather than clicks.
*Mockup - not an actual campaign
Full funnel effect in a single format – from attention to consideration to conversion, both online and offline.
Attention & Discovery: A video and clear offer - the user selects two product categories to receive the discount.
Interest & Consideration: The next step is to select their preferred or nearest store, which makes the experience personal and local.
Action & Conversion: The discount code is sent via phone number and is valid for 48 hours – only in the selected store.
Result: For H&M, this means a powerful combination: driving traffic to physical stores where they see reduced returns and higher average order values. At the same time, an interactive customer journey is created that both engages and converts, directly in the ad, without leaving the site.
*Mockup - not an actual campaign
An example showing an ad that captures, engages, and converts—the entire customer journey in one format.
Attention & Discovery: A video and clear offer of a 50% discount immediately captures interest.
Interest & Consideration: Users control what is relevant by selecting categories and exploring products in a playful swipe bar.
Action & Conversion: Conveniently, the user can retrieve their unique discount code directly in the ad – frictionless lead capture.
Result: Personalized customer journey that both extends engagement and increases conversion, while providing the advertiser with valuable data on categories of interest.
*Mockup - not an actual campaign
From trailer to watchlist – the streaming journey inside one ad.
Attention & Discovery: Show trailers in the ad, and let users swipe between this fall's hottest series. Creating desire.
Engagement: For some advertisers, the ad-journey can be experienced for a long time within the ad, but could also have a relevance in offering other choices:
Watch full trailer – opens the app if it is installed, otherwise a web link.
Add to my list – saves the series directly to the user's Watchlist.
Watch full trailer – opens the app if it is installed, otherwise a web link. Add to my list – saves the series directly to the user's Watchlist.
Action: Interaction increases the chance that the user will launch the app and engage with the content. For those without the app, it provides a smooth entry into the Netflix universe via the web.
Result: The interactivity of the ad reduces friction for engagement, drives relevant user actions, and increases conversion to consumption in the Netflix app.
*Mockup - not an actual campaign
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Full funnel effect in a single format – from attention to consideration to conversion, both online and offline.
Attention & Discovery: The user is greeted with a slideshow of Rusta’s main product categories and can select the categories they are most interested in to receive a discount.
Interest & Consideration: Next, the user chooses their preferred or nearest Rusta store, making the experience both personal and local.
Conversation: The discount code is delivered via SMS after entering a phone number, valid for 48 hours and only in the selected store.
Result: For Rusta, this creates a powerful retail combination: driving measurable traffic into physical stores while strengthening engagement across multiple product lines. At the same time, the interactive ad journey inspires, personalizes, and converts directly within the ad – no redirects, no friction.
*Mockup - not an actual campaign
.png)
Full funnel effect in a single format – from attention to consideration to conversion, both online and offline.
Attention & Discovery: The user is greeted with a slideshow of Rusta’s main product categories and can select the categories they are most interested in to receive a discount.
Interest & Consideration: Next, the user chooses their preferred or nearest Rusta store, making the experience both personal and local.
Conversation: The discount code is delivered via SMS after entering a phone number, valid for 48 hours and only in the selected store.
Result: For Rusta, this creates a powerful retail combination: driving measurable traffic into physical stores while strengthening engagement across multiple product lines. At the same time, the interactive ad journey inspires, personalizes, and converts directly within the ad – no redirects, no friction.
*Mockup - not an actual campaign
