Build engaging mobile ads

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1 GET THE ATTENTION

You have about 1-2 seconds to get the audience hooked.

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Hook your audience

Think “TikTok” (not static or animated banner)
Work with fast cuts, bold messages, and create that “something’s happening here” energy
Add a call-to-action that builds desire to engage further (not a boring sales pitch)

Make it very clear how they interact with your brand

Here are some visual examples:

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2 MAKE SURE THE USER INTERACT

Make the ad the destination, not just the path.

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Build your IMIRSIVE® ad experience like a mini-story

Give small steps where the user unlocks or reveals the next piece.

Think of each swipe as a “chapter” in the story.

Example: “swipe to see the next step” → the user becomes a co-creator of the story.

Deliver value at every step

Whether it’s entertainment, knowledge, or a discount code — each moment should feel worth continuing.

The story shouldn’t only pay off at the end, but reward along the way.

End with both feeling & action

The narrative should land in some kind of “ending” or CTA, but in the same time leave a positive emotional impression of the brand.

Think: “I got something here — and I want to come back for more.”

3 Lead the way WITH CALL TO ACTIONS

Lost users swipe away. Use clear visual cues to lead the way.

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Clear Cues, Smooth Journeys

Show clear navigation from start to finish.
Indicate what/when/where to tap, swipe, or fill in.
Always show position and forward/back options.
Use simple visual cues (tap, swipe, drag).

Important to think about:

Forms must not be blocked by swipes. If only parts are swipeable, make it clear.

IMIRSIVE® enables advertisers to run any web-based experience as an interactive ad with no weight or quantity ristrictions.

Example of a 3-step Interactive Ad Journey

Layer 1 - Attention

User gets hooked, taps and start exploring

User starts here

Other potential path of the journey

Layer 2 - Discovery

User swipes to discover more and is spending valuble time with the brand

Other potential path of the journey

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START

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*Mockup - not an actual campaign

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FINISH

Layer 3 - Reward

User gets a reward for the time spent