The challenge
Mindler focuses on mental health and provides quick access to licensed psychologists through digital innovation. Their platform helps users find proper care and schedule consultations seamlessly.
Finding a psychologist can feel overwhelming and complicated. Mindler wanted to simplify this journey and reach people where they already browse. Traditional mobile banners lack the space to handle a multi-step user choice, which usually requires redirecting users away to an external site. The objective was to lower the barrier to mental healthcare, presenting a direct matching process inside premium editorial feeds.
The solution
Mindler deployed the Interactive Lead Engine format to host their tool directly inside a standard ad unit. Instead of clicking out to a landing page, users could complete a self-assessment about their specific needs, select a preferred day, and view available professionals.
The approach turned a standard display ad into a functional web service, allowing users to qualify their intent and initiate their care journey directly within premium environments like MåBra, Svensk Damtidning, Hänt, and Allas.
The IMIRSIVE® Interactive Lead Engine format
- Host landing pages or tools directly inside a 320x480 unit
- Supports self-assessments, calculators, and complex forms
- Real-time intent qualification without redirects
- Zero weight limits for high-fidelity interactive content
The results
The campaign delivered an exceptionally high engagement, resulting in 314,437 started interactions and a 14% interaction rate at Aller Media. Overall interaction time averaged 4.4 seconds, while highly engaged users spent an average of 8.8 seconds exploring the ad. The high time spent and interaction volume confirm that utility-driven ads build deeper brand affinity than standard click-based formats.
