The challenge
Every month, thousands of women seek answers to the same questions about menstrual health. For Min Doktor, the challenge was to deliver this medical expertise where the audience already is. Traditional banners offer no room for depth, forcing users to click away to find answers. The goal was to provide immediate value and build brand trust by making medical knowledge accessible without redirects.
The solution
Using the Interactive Branding format, Min Doktor transformed their library of health content into a seamless in-feed experience. Users could get answers for common health questions directly within premium editorial environments like Hippson.se. This turned the ad unit into an educational tool, allowing users to engage with sensitive health topics at their own pace.
The IMIRSIVE® Interactive Branding format
- Mobile-first interactive ad unit
- Supports multiple videos, high-res product galleries, and tutorials
- Native placement within premium editorial flows
The results
The campaign delivered 450,000 impressions and achieved a 9.9% average interaction rate. The depth of engagement was significant, with users spending an average of 4 seconds per interaction, while the most engaged segment stayed for 15 seconds. This proved that utility-driven branding drives deeper affinity than traditional display advertising.
