The challenge
Migraine affects 15% of the population, yet awareness remains low. For Migränhjälpen, the challenge was that complex medical information often dies in traditional advertising. Short messages and click-based logic rarely provide the space needed for people to actually understand their symptoms. Traditional banners offer no room for depth, forcing users to leave their current environment before they can evaluate their need for help.
The solution
IMIRSIVE® enabled Migränhjälpen to host a full diagnostic experience directly within premium editorial feeds, using Interactive Lead Engine. Instead of a static banner, users could complete self-assessments and receive personal feedback on their symptoms without a redirect.
This turned the ad unit into a functional tool where users can absorb information at their own pace. By managing content directly via CMS, Migränhjälpen could refine their medical guides in real-time, working with information depth and complex questions without the limitations of traditional advertising.
The IMIRSIVE® Interactive Lead Engine format
- Host landing pages or tools directly inside a 320x480 unit
- Supports self-assessments, calculators, and complex forms
- Real-time intent qualification without redirects
- Zero weight limits for high-fidelity interactive content
The results
The campaign delivered 3 million impressions and an average interaction rate of 13.58%. By moving the qualification process into the ad layer, Migränhjälpen bypassed the need for traditional targeting and lowered acquisition costs. This allowed users to absorb information at their own pace, transforming a brief impression into a meaningful step toward treatment.
