The challenge
Reach is insufficient during a brand repositioning. LH cosmetics needed to move beyond the passive "clean girl" aesthetic and reintroduce their original, artistic identity. Static banners are too limited to show their creative process. They typically rely on a single image and a disruptive redirect, meaning users leave before seeing the brand's actual DNA. The goal was to stop the scroll and turn passive viewers into active explorers.
The solution
Interactive Branding transformed standard ad space into a swipeable mini-universe. Instead of static images, users interacted with LH cosmetics' creative DNA directly within the editorial flow. The format extended social content into premium environments without technical limits, eliminating the friction of redirects.
This turned the ad unit into a functional tool that remains fast and responsive regardless of complexity. By managing content directly via CMS, Migränhjälpen could refine their medical guides in real-time to maximize patient engagement.
The IMIRSIVE® Interactive Branding format
- Mobile-first interactive ad unit.
- Supports multiple videos, high-res product galleries, and tutorials.
- Native placement within premium editorial flows.
The results
The campaign delivered 2 million impressions and a 6.87s average view time, performing 100% above the benchmark. This resulted in a 7.9% average interaction rate and 5 seconds spent per interaction.
